This statistic presents how retailers' mobile web offering compare to the full functionality of the desktop site experience according to retail executives in the United States as of April 2018. Overall, 29 percent of retailing respondents who were categorized as "winners", which refers to retailers who were performing with better than average year-over-year sales growth rates, stated that their mobile web offerings provided more in terms of quality than their desktop websites. Additionally, 44 percent of winners stated that their mobile web offerings offered the same level as a fully functional desktop site.
Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018
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eMarketer. (August 15, 2018). Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer. "Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018." Chart. August 15, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer. (2018). Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer. "Comparison of U.S. Retailer Mobile Web Offerings Compared to Full Functionality of Desktop Site Experience as of April 2018." Statista, Statista Inc., 15 Aug 2018, https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer, Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018 Statista, https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/ (last visited December 21, 2024)
Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018 [Graph], eMarketer, August 15, 2018. [Online]. Available: https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
