This statistic presents how retailers' mobile web offering compare to the full functionality of the desktop site experience according to retail executives in the United States as of April 2018. Overall, 29 percent of retailing respondents who were categorized as "winners", which refers to retailers who were performing with better than average year-over-year sales growth rates, stated that their mobile web offerings provided more in terms of quality than their desktop websites. Additionally, 44 percent of winners stated that their mobile web offerings offered the same level as a fully functional desktop site.
Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
eMarketer. (August 15, 2018). Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018 [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer. "Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018." Chart. August 15, 2018. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer. (2018). Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer. "Comparison of U.S. Retailer Mobile Web Offerings Compared to Full Functionality of Desktop Site Experience as of April 2018." Statista, Statista Inc., 15 Aug 2018, https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
eMarketer, Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018 Statista, https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/ (last visited May 16, 2025)
Comparison of U.S. retailer mobile web offerings compared to full functionality of desktop site experience as of April 2018 [Graph], eMarketer, August 15, 2018. [Online]. Available: https://www.statista.com/statistics/901027/retailers-mobile-web-compared-full-desktop-site-experience/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.