About 20 percent of internet users in India make transactions via e-commerce and financial services as of February 2018. In comparison, digital media had a share of 0.7 percent during the same time period.
Share of internet users performing online transactions in India as of February 2018, by category
Note: E-commerce includes apparel, consumer electronics, FMCG, luxury, appliances, home, health, food and grocery. Travel includes air, train, bus, hotel and holiday bookings. Financial services user base includes those users that perform online banking (undertake transactions or transfer funds using online banking, mobile banking and USSD services). Digital media includes subscription and transaction video on demand services but excludes ad revenue.
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BCG, & Google. (February 16, 2018). Share of internet users performing online transactions in India as of February 2018, by category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/900987/india-adoption-of-online-transactions-among-internet-users/
BCG, und Google. "Share of internet users performing online transactions in India as of February 2018, by category." Chart. February 16, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/900987/india-adoption-of-online-transactions-among-internet-users/
BCG, Google. (2018). Share of internet users performing online transactions in India as of February 2018, by category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/900987/india-adoption-of-online-transactions-among-internet-users/
BCG, and Google. "Share of Internet Users Performing Online Transactions in India as of February 2018, by Category." Statista, Statista Inc., 16 Feb 2018, https://www.statista.com/statistics/900987/india-adoption-of-online-transactions-among-internet-users/
BCG & Google, Share of internet users performing online transactions in India as of February 2018, by category Statista, https://www.statista.com/statistics/900987/india-adoption-of-online-transactions-among-internet-users/ (last visited December 22, 2024)
Share of internet users performing online transactions in India as of February 2018, by category [Graph], BCG, & Google, February 16, 2018. [Online]. Available: https://www.statista.com/statistics/900987/india-adoption-of-online-transactions-among-internet-users/
