Most chosen home care brands in the Portugal 2018, by consumer reach points
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Portugal in 2018. That year, Renova was the leading brand for home care in Portugal, with approximately nine million consumer reach points. Cif, Fairy and Sonasol ranked in second and third place, with six million and five million consumer reach points each, respectively.
