Most chosen home care brands in the Poland 2022, by consumer reach points

Published by
Adriana Sas,
Nov 1, 2023
In 2022, Velvet was the leading brand for home care in Poland, with approximately 20 million consumer reach points. Domestos and Fairy followed, with 17 million consumer reach points.

Leading 20 home care brands ranked by consumer reach points in Poland in 2022 (in millions)

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Release date

November 2023

Region

Poland

Survey time period

2022

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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