Most chosen home care brands in the Poland 2023, by consumer reach points

Published by
Adriana Sas,
Nov 16, 2024

In 2023, Ludwik was the leading brand for home care in Poland, with approximately 17 million consumer reach points. Velvet and Foxy followed, with over 13 million consumer reach points.

Leading 20 home care brands ranked by consumer reach points in Poland in 2023 (in millions)

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Release date

October 2024

Region

Poland

Survey time period

2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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