Colgate remains the leading brand for health and beauty in Russia, with approximately 13% million consumer reach points in 2020. Aura gained positions and ranked in second 79 million consumer reach points, in that year.
Leading health and beauty brands ranked by consumer reach points (CRPs)* in Russia in 2017 and 2020
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (June 30, 2021). Leading health and beauty brands ranked by consumer reach points (CRPs)* in Russia in 2017 and 2020 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/900334/most-chosen-health-and-beauty-brands-russia/
Kantar Worldpanel. "Leading health and beauty brands ranked by consumer reach points (CRPs)* in Russia in 2017 and 2020 (in millions)." Chart. June 30, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/900334/most-chosen-health-and-beauty-brands-russia/
Kantar Worldpanel. (2021). Leading health and beauty brands ranked by consumer reach points (CRPs)* in Russia in 2017 and 2020 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/900334/most-chosen-health-and-beauty-brands-russia/
Kantar Worldpanel. "Leading Health and Beauty Brands Ranked by Consumer Reach Points (Crps)* in Russia in 2017 and 2020 (in Millions)." Statista, Statista Inc., 30 Jun 2021, https://www.statista.com/statistics/900334/most-chosen-health-and-beauty-brands-russia/
Kantar Worldpanel, Leading health and beauty brands ranked by consumer reach points (CRPs)* in Russia in 2017 and 2020 (in millions) Statista, https://www.statista.com/statistics/900334/most-chosen-health-and-beauty-brands-russia/ (last visited November 21, 2024)
Leading health and beauty brands ranked by consumer reach points (CRPs)* in Russia in 2017 and 2020 (in millions) [Graph], Kantar Worldpanel, June 30, 2021. [Online]. Available: https://www.statista.com/statistics/900334/most-chosen-health-and-beauty-brands-russia/
