This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Portugal in 2018. That year, Colgate and Nivea were the leading brands for health and beauty in Portugal, each with approximately eight million consumer reach points. Dodot and Evax ranked in third place, with four million consumer reach points.
Leading 20 health and beauty brands ranked by consumer reach points* in Portugal in 2018
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (March 3, 2020). Leading 20 health and beauty brands ranked by consumer reach points* in Portugal in 2018 (in millions) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/900331/most-chosen-health-and-beauty-brands-portugal/
Kantar Worldpanel. "Leading 20 health and beauty brands ranked by consumer reach points* in Portugal in 2018 (in millions)." Chart. March 3, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/900331/most-chosen-health-and-beauty-brands-portugal/
Kantar Worldpanel. (2020). Leading 20 health and beauty brands ranked by consumer reach points* in Portugal in 2018 (in millions). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/900331/most-chosen-health-and-beauty-brands-portugal/
Kantar Worldpanel. "Leading 20 Health and Beauty Brands Ranked by Consumer Reach Points* in Portugal in 2018 (in Millions)." Statista, Statista Inc., 3 Mar 2020, https://www.statista.com/statistics/900331/most-chosen-health-and-beauty-brands-portugal/
Kantar Worldpanel, Leading 20 health and beauty brands ranked by consumer reach points* in Portugal in 2018 (in millions) Statista, https://www.statista.com/statistics/900331/most-chosen-health-and-beauty-brands-portugal/ (last visited December 03, 2024)
Leading 20 health and beauty brands ranked by consumer reach points* in Portugal in 2018 (in millions) [Graph], Kantar Worldpanel, March 3, 2020. [Online]. Available: https://www.statista.com/statistics/900331/most-chosen-health-and-beauty-brands-portugal/
