In 2022, Nivea was the leading brand for health and beauty in Poland, with approximately 43 million consumer reach points. Colgate and Bella Tzmo followed, with 28 million and 24 million consumer reach points, respectively.
Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2022
(in millions)
* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (November 1, 2023). Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2022 (in millions) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel. "Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2022 (in millions)." Chart. November 1, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel. (2023). Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2022 (in millions). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel. "Leading 20 Health and Beauty Brands Ranked by Consumer Reach Points in Poland in 2022 (in Millions)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
Kantar Worldpanel, Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2022 (in millions) Statista, https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/ (last visited November 03, 2024)
Leading 20 health and beauty brands ranked by consumer reach points in Poland in 2022 (in millions) [Graph], Kantar Worldpanel, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/900322/most-chosen-health-and-beauty-brands-poland/
