Most chosen health & beauty brands in Italy 2023, by consumer reach points

Published by
D. Petruzzi,
Aug 21, 2024

This statistic presents the leading twenty health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Italy in 2023. That year, Garnier and Nivea were the leading brands for health and beauty in Italy, with approximately 48 and 46 million consumer reach points. Dove ranked in third place, with 41 million consumer reach points.

Leading 20 health and beauty brands ranked by consumer reach points in Italy in 2023 (in millions)

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Release date

August 2024

Region

Italy

Survey time period

2022

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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