This statistic presents the leading 20 health and beauty brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Germany in 2023. That year, Nivea was the leading brand for health and beauty in Germany, with approximately 148 million consumer reach points. Always and Odol ranked in second and third place, with 43 million and 37.7 million consumer reach points, respectively.
Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2023
(in millions)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar Worldpanel. (August 21, 2024). Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2023 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel. "Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2023 (in millions)." Chart. August 21, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel. (2024). Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2023 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel. "Leading 20 Health and Beauty Brands Ranked by Consumer Reach Points in Germany in 2023 (in Millions)." Statista, Statista Inc., 21 Aug 2024, https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
Kantar Worldpanel, Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2023 (in millions) Statista, https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/ (last visited December 21, 2024)
Leading 20 health and beauty brands ranked by consumer reach points in Germany in 2023 (in millions) [Graph], Kantar Worldpanel, August 21, 2024. [Online]. Available: https://www.statista.com/statistics/900281/most-chosen-health-and-beauty-brands-germany/
