Most chosen health & beauty brands in France 2023, by consumer reach points

Published by Statista Research Department, Aug 21, 2024

Most chosen health and beauty brands can be ranked by consumer reach points (a metric to calculate how much interaction a brand has with its consumers). In 2023, Signal was the leading brand for health and beauty in France, with approximately 46.8 million consumer reach points. Le Petit Marseillais and L'Oreal Paris ranked in second and third place, with 38 million and 33.5 million consumer reach points, respectively.

Leading health and beauty brands ranked by consumer reach points in France in 2023 (in millions)

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Release date

August 2024

Region

France

Survey time period

2023

Supplementary notes

*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

Date of release is date of consultation.

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