Leading home care brands' household penetration rate in the UK 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2023. That year, Fairy was the home care brand with the highest penetration rate in the UK, with nearly 70 percent of households buying the brand. Domestos ranked in second place, with a penetration rate of 37 percent.

Household penetration rate of leading home care brands in the United Kingdom (UK) in 2023

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Release date

August 2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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