Leading health & beauty brands' household penetration rate in the UK 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2023. That year, Colgate was the health and beauty brand with the highest penetration rate in the UK, with over 67 percent of households buying the brand. Nivea and Dove ranked in second and third place, both with penetration rates of over 50 percent.

Household penetration rate of leading health and beauty brands in the United Kingdom (UK) in 2023

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Release date

August 2024

Region

United Kingdom

Survey time period

2023

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.

 
Date of release is date of consultation.

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