This statistic shows a ranking of European countries based on mobile display advertising spending in 2017. In the United Kingdom (UK), roughly 3.5 billion euros were spent on mobile display advertising. Italy and France ranked second and third highest with spendings of 886 million euros and 705 million euros.
Mobile display advertising expenditure in Europe in 2017, by country
(in million euros)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Mobile display advertising expenditure in Europe in 2017, by country
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
IAB (U.S.). (June 28, 2018). Mobile display advertising expenditure in Europe in 2017, by country (in million euros) [Graph]. In Statista. Retrieved April 12, 2025, from https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.). "Mobile display advertising expenditure in Europe in 2017, by country (in million euros)." Chart. June 28, 2018. Statista. Accessed April 12, 2025. https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.). (2018). Mobile display advertising expenditure in Europe in 2017, by country (in million euros). Statista. Statista Inc.. Accessed: April 12, 2025. https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.). "Mobile Display Advertising Expenditure in Europe in 2017, by Country (in Million Euros)." Statista, Statista Inc., 28 Jun 2018, https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.), Mobile display advertising expenditure in Europe in 2017, by country (in million euros) Statista, https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/ (last visited April 12, 2025)
Mobile display advertising expenditure in Europe in 2017, by country (in million euros) [Graph], IAB (U.S.), June 28, 2018. [Online]. Available: https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.