This statistic shows a ranking of European countries based on mobile display advertising spending in 2017. In the United Kingdom (UK), roughly 3.5 billion euros were spent on mobile display advertising. Italy and France ranked second and third highest with spendings of 886 million euros and 705 million euros.
Mobile display advertising expenditure in Europe in 2017, by country
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (June 28, 2018). Mobile display advertising expenditure in Europe in 2017, by country (in million euros) [Graph]. In Statista. Retrieved December 27, 2024, from https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.). "Mobile display advertising expenditure in Europe in 2017, by country (in million euros)." Chart. June 28, 2018. Statista. Accessed December 27, 2024. https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.). (2018). Mobile display advertising expenditure in Europe in 2017, by country (in million euros). Statista. Statista Inc.. Accessed: December 27, 2024. https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.). "Mobile Display Advertising Expenditure in Europe in 2017, by Country (in Million Euros)." Statista, Statista Inc., 28 Jun 2018, https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
IAB (U.S.), Mobile display advertising expenditure in Europe in 2017, by country (in million euros) Statista, https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/ (last visited December 27, 2024)
Mobile display advertising expenditure in Europe in 2017, by country (in million euros) [Graph], IAB (U.S.), June 28, 2018. [Online]. Available: https://www.statista.com/statistics/899273/mobile-display-ad-spend-by-country-in-europe/
