According to the Sponsorship Awareness Index 2022, Coca-Cola is the brand most associated with sport sponsorship in Spain, scoring over 80 points in the Sponsorship Awareness Index (SAI). Movistar and Santander ranked as second and third most popular sports sponsors in the country, respectively.
Leading sports sponsorship brands in Spain 2022, based on awareness
(index score)
survey conducted in Madrid, Barcelona, Sevilla, and
Supplementary notes
*The Sponsorship Awareness Index (SAI) shows the brands that the population associates with certain sports. Sports equipment brands are not included (except for eSports).
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La Vanguardia. (January 26, 2023). Leading sports sponsorship brands in Spain 2022, based on awareness (index score) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia. "Leading sports sponsorship brands in Spain 2022, based on awareness (index score)." Chart. January 26, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia. (2023). Leading sports sponsorship brands in Spain 2022, based on awareness (index score). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia. "Leading Sports Sponsorship Brands in Spain 2022, Based on Awareness (Index Score)." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia, Leading sports sponsorship brands in Spain 2022, based on awareness (index score) Statista, https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/ (last visited November 21, 2024)
Leading sports sponsorship brands in Spain 2022, based on awareness (index score) [Graph], La Vanguardia, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
