According to the Sponsorship Awareness Index 2022, Coca-Cola is the brand most associated with sport sponsorship in Spain, scoring over 80 points in the Sponsorship Awareness Index (SAI). Movistar and Santander ranked as second and third most popular sports sponsors in the country, respectively.
Leading sports sponsorship brands in Spain 2022, based on awareness
(index score)
Characteristic
Sponsorship Awareness Index*
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survey conducted in Madrid, Barcelona, Sevilla, and
Supplementary notes
*The Sponsorship Awareness Index (SAI) shows the brands that the population associates with certain sports. Sports equipment brands are not included (except for eSports).
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La Vanguardia. (January 26, 2023). Leading sports sponsorship brands in Spain 2022, based on awareness (index score) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia. "Leading sports sponsorship brands in Spain 2022, based on awareness (index score)." Chart. January 26, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia. (2023). Leading sports sponsorship brands in Spain 2022, based on awareness (index score). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia. "Leading Sports Sponsorship Brands in Spain 2022, Based on Awareness (Index Score)." Statista, Statista Inc., 26 Jan 2023, https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/
La Vanguardia, Leading sports sponsorship brands in Spain 2022, based on awareness (index score) Statista, https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/ (last visited July 22, 2024)
Leading sports sponsorship brands in Spain 2022, based on awareness (index score) [Graph], La Vanguardia, January 26, 2023. [Online]. Available: https://www.statista.com/statistics/898355/brands-on-the-sponsorship-awareness-index-ranking-in-spain/