In 2022, display was the leading digital advertising format in the Netherlands, attracting 47.3 percent of digital advertising spending. Paid-for search followed closely with 46.8 percent, whereas classifieds and directories accounted for 5.9 percent of the total.
Distribution of digital advertising spending in the Netherlands in 2022, by format
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IAB Europe. (July 19, 2023). Distribution of digital advertising spending in the Netherlands in 2022, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe. "Distribution of digital advertising spending in the Netherlands in 2022, by format." Chart. July 19, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe. (2023). Distribution of digital advertising spending in the Netherlands in 2022, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe. "Distribution of Digital Advertising Spending in The Netherlands in 2022, by Format." Statista, Statista Inc., 19 Jul 2023, https://www.statista.com/statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe, Distribution of digital advertising spending in the Netherlands in 2022, by format Statista, https://www.statista.com/statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/ (last visited December 21, 2024)
Distribution of digital advertising spending in the Netherlands in 2022, by format [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://www.statista.com/statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/