Digital ad spend in Belgium 2023, by format

Published by Statista Research Department, Nov 12, 2024

In 2023, social media advertising was the most invested in digital ad format in Belgium, attracting approximately 26 percent of the total digital ad spend. Video advertising ranked second with 24.7 percent. 

Distribution of digital advertising spending in Belgium in 2023, by format

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Sources

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Release date

November 2024

Region

Belgium

Survey time period

2023

Supplementary notes

The figures were calculated by Statista based on data provided by the source. 

Figures have been rounded.

Percentage points exceeding 100 percent are probably due to rounding.

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