This statistic shows the results of a survey on media channels most commonly combined with mobile ad campaigns in the United Kingdom (UK) during 2017 and 2018. Social media advertising was used most often together with mobile campaigns with 88 percent of UK marketing practitioners stating that it was the media channel used most frequently with mobile in 2018.
Ranking of advertising media being used with mobile campaigns in the United Kingdom (UK) in 2017 and 2018
* n (2018) = 85; n (2017) = 96.
This question was phrased by the source as follows: "In your experience, which media channels are used most frequently with mobile?"
Citation formats
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
WARC. (August 20, 2018). Ranking of advertising media being used with mobile campaigns in the United Kingdom (UK) in 2017 and 2018 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/898259/ad-media-combined-with-mobile-campaigns-uk/
WARC. "Ranking of advertising media being used with mobile campaigns in the United Kingdom (UK) in 2017 and 2018." Chart. August 20, 2018. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/898259/ad-media-combined-with-mobile-campaigns-uk/
WARC. (2018). Ranking of advertising media being used with mobile campaigns in the United Kingdom (UK) in 2017 and 2018. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/898259/ad-media-combined-with-mobile-campaigns-uk/
WARC. "Ranking of Advertising Media Being Used with Mobile Campaigns in The United Kingdom (Uk) in 2017 and 2018." Statista, Statista Inc., 20 Aug 2018, https://www.statista.com/statistics/898259/ad-media-combined-with-mobile-campaigns-uk/
WARC, Ranking of advertising media being used with mobile campaigns in the United Kingdom (UK) in 2017 and 2018 Statista, https://www.statista.com/statistics/898259/ad-media-combined-with-mobile-campaigns-uk/ (last visited December 19, 2024)
Ranking of advertising media being used with mobile campaigns in the United Kingdom (UK) in 2017 and 2018 [Graph], WARC, August 20, 2018. [Online]. Available: https://www.statista.com/statistics/898259/ad-media-combined-with-mobile-campaigns-uk/