African Millennials video entertainment consumption 2017, by type

Published by
Julia Stoll,
Jan 13, 2021
This statistic shows the share of Millennials accessing video entertainment in selected countries in Africa as of February 2017. The data shows that just 1.8 percent of Millennials in Kenya access video entertainment in the cinema, compared to 27.1 percent who did so via buying DVDs and 25.7 percent using pay TV. Conversely, in Uganda just 6.9 percent of Millennials accessed video via a pay TV provider, instead relying on online downloads.

Share of Millennials accessing video entertainment in selected countries in Africa as of February 2017

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Source

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Release date

February 2017

Region

Ghana, Kenya, Nigeria, Uganda, Tanzania

Survey time period

February 2017

Number of respondents

2,861 respondents

Age group

18-35 years

Special properties

survey conducted via GeoPoll app

Method of interview

Online survey

Supplementary notes

The source did not account for missing percentage points.

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