Brazil: ad spend of the federal government by provider 2017

The statistic presents a timeline with the advertising spending of the Brazilian federal government from 2009 to 2017, sorted by provider. In 2017, the government reported advertising expenditures for around 205.7 million Brazilian reals (approximately 62 million U.S. dollars at December 31, 2017 exchange rates), out of which 175.1 million reals were payments to ad mediums and providers, and 30.6 million were ad agency retainer fees.

Advertising expenditure of the Brazilian federal government from 2009 to 2017, by provider (in million Brazilian reals)

Characteristic	Ad mediums & providers	Ad agency retainer fee
2017	175.12	30.61
2016	170.66	28.86
2015	132.99	22.62
2014	180.63	29.35
2013	164.29	26.11
2012	158.19	24.86
2011	127.65	21.07
2010	160.16	24.13
2009	162	23.13

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Release date

August 2018

More information

Region

Brazil

Survey time period

2009 to 2017

Special properties

Gross ad spend; including payments made by Secom to advertising agencies and mediums*

Supplementary notes

* The source provides the following additional information: "The data refers to payments made by SECOM to advertising agencies. These payments include the sale of advertising time and/or space by mediums to the agency, specialized services provided by suppliers to the agency, brokerage services provided by the agency itself and agency retainer fees."
According to x-rates.com, one Brazilian real equaled 0.301895 U.S. dollars on December 31, 2017.
The source does not specify the publication date. The release date given is the date of access.
Figures have been rounded.

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