U.S. omnishopper different website browsing reasons 2017, by product type

This statistic presents the share of reasons as to why omnishoppers in the United States browse different websites for products, sorted by product type. According to the 2017 findings, the primary reason why shoppers in the United States were browsing between different websites for apparel products was due to seeking better selection options. During the surveyed period, 39 percent of respondents stated this was their primary reason as to why they were browsing different websites for apparel products online.