This statistic presents the frequency of cross channel purchasing by omnichannel shoppers in the United States in 2017. According to the findings, 24 percent of respondents stated that they regularly browsed products online and later purchased them in a retail store in person. A further 66 percent of respondents stated doing so occasionally.
Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017
Characteristic
Regularly
On occasion
Browse products online and then purchase them in a retail store
24%
66%
Order goods online and pick them up in a retail store
17%
61%
Make purchases on my phone from within a retail store on another retailer's site (Amazon, etc.)
16%
38%
Make purchases online after seeing the product at a retail store
15%
74%
Make purchases on my phone from within a retail store from that retailer's website
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Criteo. (October 25, 2017). Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/896584/frequency-cross-channel-purchasing-omnichannel-shoppers-usa/
Criteo. "Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017." Chart. October 25, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/896584/frequency-cross-channel-purchasing-omnichannel-shoppers-usa/
Criteo. (2017). Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/896584/frequency-cross-channel-purchasing-omnichannel-shoppers-usa/
Criteo. "Frequency of Cross-channel Purchasing by Omnichannel Shoppers in The United States in 2017." Statista, Statista Inc., 25 Oct 2017, https://www.statista.com/statistics/896584/frequency-cross-channel-purchasing-omnichannel-shoppers-usa/
Criteo, Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017 Statista, https://www.statista.com/statistics/896584/frequency-cross-channel-purchasing-omnichannel-shoppers-usa/ (last visited November 21, 2024)
Frequency of cross-channel purchasing by omnichannel shoppers in the United States in 2017 [Graph], Criteo, October 25, 2017. [Online]. Available: https://www.statista.com/statistics/896584/frequency-cross-channel-purchasing-omnichannel-shoppers-usa/
