The top bourbon brands are steadily losing market share to smaller brands. In 2022, Jack Daniel's market share in the United States declined to 17.6 percent from a high of 23 in 2017 and 2018.
Straight whiskey market share in the United States from 2017 to 2022, by brand
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Beverage Information Group. (September 30, 2023). Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight whiskey market share in the United States from 2017 to 2022, by brand." Chart. September 30, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. (2023). Straight whiskey market share in the United States from 2017 to 2022, by brand. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight Whiskey Market Share in The United States from 2017 to 2022, by Brand." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group, Straight whiskey market share in the United States from 2017 to 2022, by brand Statista, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/ (last visited December 30, 2024)
Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/