The top bourbon brands are steadily losing market share to smaller brands. In 2022, Jack Daniel's market share in the United States declined to 17.6 percent from a high of 23 in 2017 and 2018.
Straight whiskey market share in the United States from 2017 to 2022, by brand
Characteristic
Others
Jim Beam
Jack Daniel's
Evan Williams
Maker's Mark
Bulleit Bourbon
Ole Smokey
Woodford Reserve SBL
Wild Turkey
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Beverage Information Group. (September 30, 2023). Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight whiskey market share in the United States from 2017 to 2022, by brand." Chart. September 30, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. (2023). Straight whiskey market share in the United States from 2017 to 2022, by brand. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group. "Straight Whiskey Market Share in The United States from 2017 to 2022, by Brand." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/
Beverage Information Group, Straight whiskey market share in the United States from 2017 to 2022, by brand Statista, https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/ (last visited July 23, 2024)
Straight whiskey market share in the United States from 2017 to 2022, by brand [Graph], Beverage Information Group, September 30, 2023. [Online]. Available: https://www.statista.com/statistics/896135/straight-whiskey-market-share-by-brand-us/