This statistic illustrates the factors that influence the choice of sources used for live video streaming in Australia in 2018. During the survey period, 43 percent of Australians reported to be influenced by the content quality when choosing a live video streaming source.
Factors influencing the sources used for live video streaming in Australia in 2018, by type
Characteristic
Share of respondents
Content quality
43%
Speed of available internet connection
40%
Whether it's a free or paid service
37%
Time of the day
33%
Content availability
41%
Location/where I am at the time
30%
Word of mouth/other's recommendation
25%
Whether there are ads in the live streaming content
The question was phrased by the source as follows: "Which of the following factors influence your choice of live video streaming sources? Please select all that apply."
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IAB (U.S.). (June 13, 2018). Factors influencing the sources used for live video streaming in Australia in 2018, by type [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/896107/australia-factors-influencing-live-video-streaming-sources/
IAB (U.S.). "Factors influencing the sources used for live video streaming in Australia in 2018, by type." Chart. June 13, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/896107/australia-factors-influencing-live-video-streaming-sources/
IAB (U.S.). (2018). Factors influencing the sources used for live video streaming in Australia in 2018, by type. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/896107/australia-factors-influencing-live-video-streaming-sources/
IAB (U.S.). "Factors Influencing The Sources Used for Live Video Streaming in Australia in 2018, by Type." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/896107/australia-factors-influencing-live-video-streaming-sources/
IAB (U.S.), Factors influencing the sources used for live video streaming in Australia in 2018, by type Statista, https://www.statista.com/statistics/896107/australia-factors-influencing-live-video-streaming-sources/ (last visited December 30, 2024)
Factors influencing the sources used for live video streaming in Australia in 2018, by type [Graph], IAB (U.S.), June 13, 2018. [Online]. Available: https://www.statista.com/statistics/896107/australia-factors-influencing-live-video-streaming-sources/
