In 2023, the consumer durables industry across India spent 35 percent of its digital advertising spend on the paid search format. This was followed by expenditure on display banners, while social media noted a decline in ad spending. It was worth noting that the consumer durables vertical allocated a higher share of its ad expenditure to classifieds than online video ads.
Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format
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exchange4media. (February 8, 2024). Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
exchange4media. (2024). Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Consumer Durables Industry across India in 2023, by Format." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format Statista, https://www.statista.com/statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/ (last visited December 21, 2024)
Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format [Graph], exchange4media, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/896086/india-share-of-consumer-durables-digital-advertising-spend-by-format/
