The banking, financial services and insurance industry spent the highest share of its digital advertising budgets on paid search, that increased to 37 percent in 2021. This was followed by 27 percent spends on display banners and 23 percent expenditure on online video advertising.
Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format
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Dentsu Aegis Network. (January 31, 2022). Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network. "Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format." Chart. January 31, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network. (2022). Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure in The Banking, Financial Services and Insurance Industry across India in 2021, by Format." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/896081/india-bfsi-digital-advertising-spend-by-format/
Dentsu Aegis Network, Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format Statista, https://www.statista.com/statistics/896081/india-bfsi-digital-advertising-spend-by-format/ (last visited December 22, 2024)
Distribution of digital advertising expenditure in the banking, financial services and insurance industry across India in 2021, by format [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/896081/india-bfsi-digital-advertising-spend-by-format/
