In 2022, the retail sector in India spent 38 percent of its digital advertising budget on social media, followed by 29 percent on paid search. Overall, advertising expenditure was the highest on social media and online video across industry verticals in the country that year.
Distribution of digital advertising expenditure in the retail industry across India in 2022, by format
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exchange4media. (February 1, 2023). Distribution of digital advertising expenditure in the retail industry across India in 2022, by format [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/896028/india-share-of-retail-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the retail industry across India in 2022, by format." Chart. February 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/896028/india-share-of-retail-digital-advertising-spend-by-format/
exchange4media. (2023). Distribution of digital advertising expenditure in the retail industry across India in 2022, by format. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/896028/india-share-of-retail-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Retail Industry across India in 2022, by Format." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/896028/india-share-of-retail-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the retail industry across India in 2022, by format Statista, https://www.statista.com/statistics/896028/india-share-of-retail-digital-advertising-spend-by-format/ (last visited December 30, 2024)
Distribution of digital advertising expenditure in the retail industry across India in 2022, by format [Graph], exchange4media, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/896028/india-share-of-retail-digital-advertising-spend-by-format/
