In 2023, the e-commerce industry across India spent more than half of its digital advertising budget on paid search ads. Meanwhile, social media overtook online video as the format with the second-highest share of ad spend. The e-commerce sector retained its position as the second-largest contributor to the digital advertising industry that year.
Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format
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exchange4media. (February 8, 2024). Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format." Chart. February 8, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. (2024). Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The E-commerce Industry across India in 2023, by Format." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format Statista, https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/ (last visited November 21, 2024)
Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format [Graph], exchange4media, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/896017/india-ecommerce-digital-advertising-spend-by-format/
