The online video format accounted for 44 percent of the digital advertising spends within the fast-moving consumer goods industry across India in 2023, followed by social media. Compared to last year, the industry marginally decreased its spending on the paid search format. The FMCG sector was also the leading contributor to the digital advertising industry that year.
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format
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exchange4media. (February 8, 2024). Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media. (2024). Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Fast Moving Consumer Goods Industry across India in 2023, by Format." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format Statista, https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/ (last visited December 21, 2024)
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format [Graph], exchange4media, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/896004/india-fmcg-digital-advertising-spend-by-format/
