Leading U.S. online flights search keywords by organic value 2018 l Statistic

This statistic presents the most popular online air travel search keywords in the United States in the second quarter of 2018, by organic value. According to Pi Datametrics, the most popular online air travel search keyword during the second quarter of 2018 was "flights to vegas", which had a total organic value of 230 thousand. Coming in second was the keyword "cheap flights to vegas", which had an organic value of 220.1 thousand.

Most popular online air travel search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)

Characteristic	Total organic value in thousands
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Release date

August 2018

More information

Region

United States

Survey time period

April 1 to June 30, 2018

Special properties

across Google US

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given online travel search and booking retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms include 1,026 of the most commercially valuable terms, and categories consist of the following two options, domestic and international.
The source calculates the 'Organic Value Score' based on three key conversion metrics: search volume (number of searches per month), CPC (suggested bid) and competition (number of advertisers bidding). This produces an average measurement in regards to the visibility, popularity and value of the term.

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