This statistic presents the share of voice among leading air travel websites in the United States from April to June 2018. According to Pi Datametrics, the leading air travel website with highest share of voice was Kayak, which had a value of 23.3 percent. Coming in second was Expedia, which had a share of voice value of 17.6 percent.
Share of voice among leading air travel websites in the United States from April to June 2018
Characteristic
Share of voice
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given online travel search and booking retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,026 of the most commercially valuable terms, and categories consisted of the following two options, domestic and international.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Pi Datametrics. (August 1, 2018). Share of voice among leading air travel websites in the United States from April to June 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics. "Share of voice among leading air travel websites in the United States from April to June 2018." Chart. August 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics. (2018). Share of voice among leading air travel websites in the United States from April to June 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics. "Share of Voice among Leading Air Travel Websites in The United States from April to June 2018." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics, Share of voice among leading air travel websites in the United States from April to June 2018 Statista, https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/ (last visited July 22, 2024)
Share of voice among leading air travel websites in the United States from April to June 2018 [Graph], Pi Datametrics, August 1, 2018. [Online]. Available: https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
