This statistic presents the share of voice among leading air travel websites in the United States from April to June 2018. According to Pi Datametrics, the leading air travel website with highest share of voice was Kayak, which had a value of 23.3 percent. Coming in second was Expedia, which had a share of voice value of 17.6 percent.
Share of voice among leading air travel websites in the United States from April to June 2018
Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given online travel search and booking retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 1,026 of the most commercially valuable terms, and categories consisted of the following two options, domestic and international.
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Pi Datametrics. (August 1, 2018). Share of voice among leading air travel websites in the United States from April to June 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics. "Share of voice among leading air travel websites in the United States from April to June 2018." Chart. August 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics. (2018). Share of voice among leading air travel websites in the United States from April to June 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics. "Share of Voice among Leading Air Travel Websites in The United States from April to June 2018." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
Pi Datametrics, Share of voice among leading air travel websites in the United States from April to June 2018 Statista, https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/ (last visited December 22, 2024)
Share of voice among leading air travel websites in the United States from April to June 2018 [Graph], Pi Datametrics, August 1, 2018. [Online]. Available: https://www.statista.com/statistics/895971/share-of-voice-among-leading-air-travel-retailers/
