This statistic presents the most popular online fashion search keywords in the United States in the second quarter of 2018, sorted by organic value. According to Pi Datametrics, the most popular online fashion search keyword during the second quarter of 2018 was "swimsuits", which had a total organic value of 3.38 million. Coming in second was the keyword "dress", which had an organic value of 3.22 million.
Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value
(in 1,000s)
Characteristic
Total organic value in thousands
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Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms include 1,548 of the most commercially valuable terms, and categories consist of the following three options, womenswear, menswear, and non-gender specific.
The source calculates the 'Organic Value Score' based on three key conversion metrics: search volume (number of searches per month), CPC (suggested bid) and competition (number of advertisers bidding). This produces an average measurement in regards to the visibility, popularity and value of the term.
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Pi Datametrics. (August 1, 2018). Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/895955/popular-online-fashion-search-keywords-by-organic-value-usa/
Pi Datametrics. "Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s)." Chart. August 1, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/895955/popular-online-fashion-search-keywords-by-organic-value-usa/
Pi Datametrics. (2018). Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/895955/popular-online-fashion-search-keywords-by-organic-value-usa/
Pi Datametrics. "Most Popular Online Fashion Search Keywords in The United States as of 2nd Quarter 2018, by Organic Value (in 1,000s)." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/895955/popular-online-fashion-search-keywords-by-organic-value-usa/
Pi Datametrics, Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s) Statista, https://www.statista.com/statistics/895955/popular-online-fashion-search-keywords-by-organic-value-usa/ (last visited August 25, 2024)
Most popular online fashion search keywords in the United States as of 2nd quarter 2018, by organic value (in 1,000s) [Graph], Pi Datametrics, August 1, 2018. [Online]. Available: https://www.statista.com/statistics/895955/popular-online-fashion-search-keywords-by-organic-value-usa/
