Leading fashion websites in the U.S. 2024, by share of voice

Published by Daniela Coppola, Dec 9, 2024

Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. The online retail platform had a share of voice of 6.52 percent during the measured period. Nordstrom and Hm followed in the ranking, with 2.84 and 2.34 percent, respectively.

Leading fashion websites in the United States in the 3rd quarter 2024, by share of voice

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Release date

July 2024

Region

United States

Survey time period

Q3 2024

Number of respondents

14,525 sites

Special properties

across Google US; wider industry metics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories

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