This statistic shows selected reasons for using different subscription video on-demand (SVoD) services in the United Kingdom (UK) during the first quarter of 2018. The survey found that 39 percent of percent of Netflix subscribers stated that they were using the service to watch video content at a time that suited them.
Reasons for using Netflix, Amazon Prime Video and Now TV in the United Kingdom (UK) in 1st quarter 2018
Characteristic
Netflix
Amazon Prime Video
Now TV
To watch at a time that suits
39%
19%
23%
To watch original series made by provider
38%
19%
0%
To watch multiple episodes in a row
36%
15%
16%
To watch exclusive content not available elsewhere
32%
20%
18%
To access a back catalogue of TV programs
30%
13%
18%
To access a back catalogue of movies
26%
14%
17%
Cheaper than a pay-TV subscription
21%
10%
28%
To access catalogue of new movie releases
20%
10%
19%
To take advantage of the free trial or promotional offer
* Netflix users (n=2,596), Amazon Prime Video users (n=1,896), NOW TV users (n=776).
The source adds the following information: "Users include those who either subscribe to or are trialing each service and use it at least once a fortnight. Free shipping is not available as part of Netflix or NOW TV’s service. ‘To watch original series made by provider’ not asked of NOW TV users."
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Ofcom. (July 18, 2018). Reasons for using Netflix, Amazon Prime Video and Now TV in the United Kingdom (UK) in 1st quarter 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/895612/reasons-for-using-netflix-amazon-and-now-tv-uk/
Ofcom. "Reasons for using Netflix, Amazon Prime Video and Now TV in the United Kingdom (UK) in 1st quarter 2018." Chart. July 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/895612/reasons-for-using-netflix-amazon-and-now-tv-uk/
Ofcom. (2018). Reasons for using Netflix, Amazon Prime Video and Now TV in the United Kingdom (UK) in 1st quarter 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/895612/reasons-for-using-netflix-amazon-and-now-tv-uk/
Ofcom. "Reasons for Using Netflix, Amazon Prime Video and Now Tv in The United Kingdom (Uk) in 1st Quarter 2018." Statista, Statista Inc., 18 Jul 2018, https://www.statista.com/statistics/895612/reasons-for-using-netflix-amazon-and-now-tv-uk/
Ofcom, Reasons for using Netflix, Amazon Prime Video and Now TV in the United Kingdom (UK) in 1st quarter 2018 Statista, https://www.statista.com/statistics/895612/reasons-for-using-netflix-amazon-and-now-tv-uk/ (last visited July 22, 2024)
Reasons for using Netflix, Amazon Prime Video and Now TV in the United Kingdom (UK) in 1st quarter 2018 [Graph], Ofcom, July 18, 2018. [Online]. Available: https://www.statista.com/statistics/895612/reasons-for-using-netflix-amazon-and-now-tv-uk/
