This statistic shows the types of research that consumers performed prior to purchasing a product in the United States as of 2018. As of 2018, 82 percent of consumers stated that they read online consumer reviews before purchasing a product.
Types of research conducted before purchasing a product in the United States as of 2018
Characteristic
Share of respondents
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Furniture Today. (March 26, 2018). Types of research conducted before purchasing a product in the United States as of 2018 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/895583/types-of-research-conducted-before-purchasing-a-product-us/
Furniture Today. "Types of research conducted before purchasing a product in the United States as of 2018." Chart. March 26, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/895583/types-of-research-conducted-before-purchasing-a-product-us/
Furniture Today. (2018). Types of research conducted before purchasing a product in the United States as of 2018. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/895583/types-of-research-conducted-before-purchasing-a-product-us/
Furniture Today. "Types of Research Conducted before Purchasing a Product in The United States as of 2018." Statista, Statista Inc., 26 Mar 2018, https://www.statista.com/statistics/895583/types-of-research-conducted-before-purchasing-a-product-us/
Furniture Today, Types of research conducted before purchasing a product in the United States as of 2018 Statista, https://www.statista.com/statistics/895583/types-of-research-conducted-before-purchasing-a-product-us/ (last visited July 22, 2024)
Types of research conducted before purchasing a product in the United States as of 2018 [Graph], Furniture Today, March 26, 2018. [Online]. Available: https://www.statista.com/statistics/895583/types-of-research-conducted-before-purchasing-a-product-us/