Straight whiskey consumption in the United States in 2023, by state

In 2023, Kentucky had the highest per capita consumption of straight whiskey at over 291 9-liter cases per one thousand adults. Straight whiskey is whiskey created by distilling fermented cereal grain mash, creating a liquor not exceeding 80 percent alcohol by volume (ABV) and aged for a minimum of two years. Once bottled, the ABV must be 62.5 percent or lower. 

U.S. straight whiskey market

In 2023, there were various brands of whiskey on the U.S. market including Bulleit Bourbon, Evan Williams, and Wild Turkey. The leading brand of that year, Jim Beam, controlled around 19.9 percent of the U.S. straight whiskey market, more than its main competitor, Jack Daniel's, which had a 16.8 percent market share in 2023. 

Brown-Forman

Brown-Forman is one of the largest American spirits and wine producers in the world, accounting for brands, such as Jack Daniel’s, El Jimador, and Korbel. With over 5,000 employees worldwide in 2023, the company generated over four billion U.S. dollars in global net sales.