Share of internet celebrities signing advertising contracts China 2013-2017

Published by
Xin Ou,
Dec 19, 2024
This statistic shows the share of internet celebrities in China who signed advertising contracts from 2013 to 2017. In 2017, over 57 percent of internet celebrities in China signed advertising contracts.

Share of internet celebrities in China who signed advertising contracts from 2013 to 2017

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Release date

August 2018

Region

China

Survey time period

2013 to 2017

Number of respondents

500 internet celebrities

Special properties

Based on the survey conducted during June 2018

Method of interview

Online survey

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Overview

4

Print advertising

3

Outdoor advertising

3

Radio advertising

4

Television advertising

5

Digital advertising

5

Social media and influencer advertising

3

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Retail industry advertising in the United StatesAdvertising in the United StatesCPG industry advertising in the U.S.Digital retail media advertising in the United StatesDigital retail media advertising worldwide
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