Sport-sponsoring goal priorities in Europe 2017

Published by Statista Research Department, Dec 9, 2022
The statistic displays the results of a survey on the most popular client goals of sport sponsoring organisations and companies in Austria, Germany and Switzerland in 2017. During the survey period from October to November 2017, it was found that 84 percent of responding sponsorship organisations selected image goals as a goal for sport sponsorship.

Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals

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Release date

February 2018

Region

Austria, Germany, Switzerland

Survey time period

October to November 2017

Number of respondents

217 respondents

Special properties

Sponsoring organisations & companies

Method of interview

Computer-assisted web interviews (CAWI)

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