The statistic displays the results of a survey on the most popular client goals of sport sponsoring organisations and companies in Austria, Germany and Switzerland in 2017. During the survey period from October to November 2017, it was found that 84 percent of responding sponsorship organisations selected image goals as a goal for sport sponsorship.
Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals
Characteristic
Share of respondents
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Nielsen. (February 16, 2018). Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/894906/sport-sponsoring-goals-europe/
Nielsen. "Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals." Chart. February 16, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/894906/sport-sponsoring-goals-europe/
Nielsen. (2018). Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/894906/sport-sponsoring-goals-europe/
Nielsen. "Share of Sport Sponsors in Austria, Germany and Switzerland in 2017, by Client Goals." Statista, Statista Inc., 16 Feb 2018, https://www.statista.com/statistics/894906/sport-sponsoring-goals-europe/
Nielsen, Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals Statista, https://www.statista.com/statistics/894906/sport-sponsoring-goals-europe/ (last visited July 22, 2024)
Share of sport sponsors in Austria, Germany and Switzerland in 2017, by client goals [Graph], Nielsen, February 16, 2018. [Online]. Available: https://www.statista.com/statistics/894906/sport-sponsoring-goals-europe/