The source forecast that advertising spending in Latin America will amount to approximately 25.7 billion U.S. dollars in 2024, up eight percent from 23,8 billion dollars a year earlier. The annual figure was projected to continue increasing, reaching almost 32 billion dollars by 2026. The same study predicted that print and outdoor media will hold the same ad spend share worldwide by 2026.
Advertising spending in Latin America from 2022 to 2026
(in billion U.S. dollars)
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Dentsu. (December 6, 2023). Advertising spending in Latin America from 2022 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/894779/ad-spend-latin-america-platform/
Dentsu. "Advertising spending in Latin America from 2022 to 2026 (in billion U.S. dollars)." Chart. December 6, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/894779/ad-spend-latin-america-platform/
Dentsu. (2023). Advertising spending in Latin America from 2022 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/894779/ad-spend-latin-america-platform/
Dentsu. "Advertising Spending in Latin America from 2022 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/894779/ad-spend-latin-america-platform/
Dentsu, Advertising spending in Latin America from 2022 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/894779/ad-spend-latin-america-platform/ (last visited October 02, 2024)
Advertising spending in Latin America from 2022 to 2026 (in billion U.S. dollars) [Graph], Dentsu, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/894779/ad-spend-latin-america-platform/