In 2023, the digital advertising industry across India spent around 58 percent of its ad spend on direct media purchases, while the remainder was spent on programmatic purchases. Overall, projections indicate that the industry will increasingly switch to programmatic advertising over the years to come, with a market share of 45 percent by 2025. According to industry experts, the adoption of programmatic media buying would allow advertisers to have increased flexibility and more control over their creatives and optimization capacities.
Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025
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Dentsu Aegis Network. (February 8, 2024). Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/
Dentsu Aegis Network. "Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025." Chart. February 8, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/
Dentsu Aegis Network. (2024). Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/
Dentsu Aegis Network. "Distribution of Programmatic and Direct Media Spending in The Digital Advertising Industry in India from 2016 to 2023, with Estimates until 2025." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/
Dentsu Aegis Network, Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025 Statista, https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/ (last visited December 30, 2024)
Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025 [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894668/india-direct-programmatic-ad-spend-digital-ad-industry/
