Social media accounted for the largest share of digital advertising expenditure across ad formats in India in 2020. Whereas, other ad formats including classifieds were just around four percent in the country's digital advertising expenditure.
Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format
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Dentsu Aegis Network. (February 3, 2021). Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network. "Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format." Chart. February 3, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network. (2021). Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network. "Distribution of Expenditure in The Digital Advertising Industry across India from 2016 to 2020, with Estimates until 2022, by Format." Statista, Statista Inc., 3 Feb 2021, https://www.statista.com/statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network, Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format Statista, https://www.statista.com/statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/ (last visited December 21, 2024)
Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format [Graph], Dentsu Aegis Network, February 3, 2021. [Online]. Available: https://www.statista.com/statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
