In 2023, the largest chunk of digital advertising expenditure in India was spent on social media, with a share of 30 percent. The online video format closely followed this at 28 percent. The digital ad spending shares of other formats remained consistent.
Distribution of digital advertising expenditure across India in 2023, by format
Characteristic
Expenditure share
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 12, 2024). Distribution of digital advertising expenditure across India in 2023, by format [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. "Distribution of digital advertising expenditure across India in 2023, by format." Chart. February 12, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. (2024). Distribution of digital advertising expenditure across India in 2023, by format. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network. "Distribution of Digital Advertising Expenditure across India in 2023, by Format." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/
Dentsu Aegis Network, Distribution of digital advertising expenditure across India in 2023, by format Statista, https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/ (last visited August 24, 2024)
Distribution of digital advertising expenditure across India in 2023, by format [Graph], Dentsu Aegis Network, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/894299/india-digital-advertising-expenditure-share-by-format/