The share of ad expenditure on digital media in India rose to 44 percent in 2023. With an increasing focus on digital, television came in second with its ad spend share having further declined to 32 percent. Forecasts further predicted that digital ad spending will continue to outgrow traditional media such as television and print.
Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel
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Dentsu Aegis Network. (February 8, 2024). Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. "Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel ." Chart. February 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. (2024). Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel . Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. "Distribution of Expenditure in The Advertising Industry across India from 2016 to 2023, with Estimates until 2025, by Channel ." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network, Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel Statista, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/ (last visited December 22, 2024)
Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
