The share of ad expenditure on digital media in India rose to 44 percent in 2023. With an increasing focus on digital, television came in second with its ad spend share having further declined to 32 percent. Forecasts further predicted that digital ad spending will continue to outgrow traditional media such as television and print.
Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 8, 2024). Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. "Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel ." Chart. February 8, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. (2024). Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel . Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network. "Distribution of Expenditure in The Advertising Industry across India from 2016 to 2023, with Estimates until 2025, by Channel ." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
Dentsu Aegis Network, Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel Statista, https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/ (last visited November 21, 2024)
Distribution of expenditure in the advertising industry across India from 2016 to 2023, with estimates until 2025, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894254/india-expenditure-share-of-the-advertising-industry-by-channel/
