Digital media advertising accounted for 45 percent of the advertising expenditure by the consumer durables industry across India in 2020, compared to just about 38 percent in the previous year. Notably, the share of print media ad spends plummeted down to 15 percent in 2020 from a high of 34 percent in 2018.
Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel
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Dentsu Aegis Network. (February 3, 2021). Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel." Chart. February 3, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. (2021). Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Consumer Durables Industry across India in 2020, by Channel." Statista, Statista Inc., 3 Feb 2021, https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel Statista, https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/ (last visited December 30, 2024)
Distribution of advertising expenditure in the consumer durables industry across India in 2020, by channel [Graph], Dentsu Aegis Network, February 3, 2021. [Online]. Available: https://www.statista.com/statistics/894196/india-share-of-consumer-goods-advertising-spend-by-channel/
