In 2021, the Indian media and entertainment industry made half of its advertising spends on print media. This was followed by digital and television, each with a 19 percent ad spend share. This was a decrease from the previous year's digital ad spend. However, cinema continued to account for the lowest ad spend within the industry having declined to 2 percent.
Distribution of advertising spend in the media and entertainment industry across India in 2021, by channel
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Dentsu Aegis Network. (January 31, 2022). Distribution of advertising spend in the media and entertainment industry across India in 2021, by channel [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/894193/india-media-and-entertainment-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising spend in the media and entertainment industry across India in 2021, by channel." Chart. January 31, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/894193/india-media-and-entertainment-advertising-spend-by-channel/
Dentsu Aegis Network. (2022). Distribution of advertising spend in the media and entertainment industry across India in 2021, by channel. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/894193/india-media-and-entertainment-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Spend in The Media and Entertainment Industry across India in 2021, by Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894193/india-media-and-entertainment-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising spend in the media and entertainment industry across India in 2021, by channel Statista, https://www.statista.com/statistics/894193/india-media-and-entertainment-advertising-spend-by-channel/ (last visited November 03, 2024)
Distribution of advertising spend in the media and entertainment industry across India in 2021, by channel [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/894193/india-media-and-entertainment-advertising-spend-by-channel/
