The banking, financial services and insurance industry in India spent the highest share of their 2021 advertising expenditure on television that accounted for 33 percent. The sector's media spends seemed to have declined across the board with digital accounting for only 24 percent, a drastic drop from the previous year.
Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (January 31, 2022). Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/894184/india-share-of-bfsi-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel." Chart. January 31, 2022. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/894184/india-share-of-bfsi-advertising-spend-by-channel/
Dentsu Aegis Network. (2022). Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/894184/india-share-of-bfsi-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Banking, Financial Services and Insurance Industry across India in 2021, by Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894184/india-share-of-bfsi-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel Statista, https://www.statista.com/statistics/894184/india-share-of-bfsi-advertising-spend-by-channel/ (last visited November 05, 2024)
Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/894184/india-share-of-bfsi-advertising-spend-by-channel/
