The telecommunications sector in India spent over 60 percent of its advertising budget on digital media in 2023. The vertical appeared to have diverted its ad spend from television that drastically dropped to 27 percent.
Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel
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Dentsu Aegis Network. (February 8, 2024). Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network. (2024). Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Telecommunications Industry across India from in 2023, by Channel." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel Statista, https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/ (last visited December 21, 2024)
Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
