The telecommunications sector in India spent over 60 percent of its advertising budget on digital media in 2023. The vertical appeared to have diverted its ad spend from television that drastically dropped to 27 percent.
Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel
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Dentsu Aegis Network. (February 8, 2024). Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel." Chart. February 8, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network. (2024). Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Telecommunications Industry across India from in 2023, by Channel." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel Statista, https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/ (last visited November 21, 2024)
Distribution of advertising expenditure in the telecommunications industry across India from in 2023, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894180/india-share-of-telecom-advertising-spend-by-channel/
