In 2021, India's retail sector spent 65 percent of its advertising expenditure on print ads, followed by 14 percent ad spends on television. Compared to the previous year, the sector decreased its spending across all channels except print, with digital media seeing the most drastic decline in its ad spending share.
Distribution of advertising expenditure in the retail industry across India in 2021, by channel
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Dentsu Aegis Network. (January 31, 2022). Distribution of advertising expenditure in the retail industry across India in 2021, by channel [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the retail industry across India in 2021, by channel." Chart. January 31, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network. (2022). Distribution of advertising expenditure in the retail industry across India in 2021, by channel. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Retail Industry across India in 2021, by Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the retail industry across India in 2021, by channel Statista, https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/ (last visited December 19, 2024)
Distribution of advertising expenditure in the retail industry across India in 2021, by channel [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
