In 2021, India's retail sector spent 65 percent of its advertising expenditure on print ads, followed by 14 percent ad spends on television. Compared to the previous year, the sector decreased its spending across all channels except print, with digital media seeing the most drastic decline in its ad spending share.
Distribution of advertising expenditure in the retail industry across India in 2021, by channel
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Dentsu Aegis Network. (January 31, 2022). Distribution of advertising expenditure in the retail industry across India in 2021, by channel [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the retail industry across India in 2021, by channel." Chart. January 31, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network. (2022). Distribution of advertising expenditure in the retail industry across India in 2021, by channel. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Retail Industry across India in 2021, by Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the retail industry across India in 2021, by channel Statista, https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/ (last visited November 18, 2024)
Distribution of advertising expenditure in the retail industry across India in 2021, by channel [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/894172/india-share-of-retail-advertising-spend-by-channel/
