In 2023, the Indian e-commerce sector spent the maximum share of its advertising budgets on digital media, at 61 percent. Ad expenditure on television was roughly half that. The vertical's diversion of its ad budget was further evident in other traditional media shares, such as print.
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel
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Dentsu Aegis Network. (February 8, 2024). Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel." Chart. February 8, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. (2024). Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The E-commerce Industry across India in 2023, by Channel." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel Statista, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/ (last visited December 21, 2024)
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
