In 2023, the Indian e-commerce sector spent the maximum share of its advertising budgets on digital media, at 61 percent. Ad expenditure on television was roughly half that. The vertical's diversion of its ad budget was further evident in other traditional media shares, such as print.
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu Aegis Network. (February 8, 2024). Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel." Chart. February 8, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. (2024). Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The E-commerce Industry across India in 2023, by Channel." Statista, Statista Inc., 8 Feb 2024, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel Statista, https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/ (last visited November 21, 2024)
Distribution of advertising expenditure in the e-commerce industry across India in 2023, by channel [Graph], Dentsu Aegis Network, February 8, 2024. [Online]. Available: https://www.statista.com/statistics/894167/india-share-of-ecommerce-advertising-spend-by-channel/
