In 2021, print continued to dominate the Indian automotive industry's advertising budgets at 45 percent, followed by television and digital ads. Interestingly, both these channels experienced a decline in advertising shares, while cinema ad spends remained constant at just one percent that year.
Distribution of advertising expenditure in the automotive industry across India in 2021, by channel
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Dentsu Aegis Network. (January 31, 2022). Distribution of advertising expenditure in the automotive industry across India in 2021, by channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/894160/india-share-of-automotive-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of advertising expenditure in the automotive industry across India in 2021, by channel." Chart. January 31, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/894160/india-share-of-automotive-advertising-spend-by-channel/
Dentsu Aegis Network. (2022). Distribution of advertising expenditure in the automotive industry across India in 2021, by channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/894160/india-share-of-automotive-advertising-spend-by-channel/
Dentsu Aegis Network. "Distribution of Advertising Expenditure in The Automotive Industry across India in 2021, by Channel." Statista, Statista Inc., 31 Jan 2022, https://www.statista.com/statistics/894160/india-share-of-automotive-advertising-spend-by-channel/
Dentsu Aegis Network, Distribution of advertising expenditure in the automotive industry across India in 2021, by channel Statista, https://www.statista.com/statistics/894160/india-share-of-automotive-advertising-spend-by-channel/ (last visited December 21, 2024)
Distribution of advertising expenditure in the automotive industry across India in 2021, by channel [Graph], Dentsu Aegis Network, January 31, 2022. [Online]. Available: https://www.statista.com/statistics/894160/india-share-of-automotive-advertising-spend-by-channel/
