This statistic shows the total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros). The Dutch health insurance system combines elements of both public as well as private insurance. It is mandatory to have at least a basic health insurance (in Dutch: basisverzekering) when you work in the Netherlands, because healthcare is funded through taxation of income. Because of this, health insurers have to publicly publish information on, for example, advertising costs.
In 2018, health insurance companies roughly spent 2.18 euros per customer on advertising. This is a decrease of more than 25 percent when compared to 2017. The source also mentions that advertising costs made up less than 0.1 percent of the total revenue of health insurance companies.
Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018
(in euros)
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The Dutch Healthcare Authority, & Rijksoverheid. (September 9, 2019). Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/893977/advertising-costs-per-customer-of-health-insurers-in-the-netherlands/
The Dutch Healthcare Authority, und Rijksoverheid. "Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros)." Chart. September 9, 2019. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/893977/advertising-costs-per-customer-of-health-insurers-in-the-netherlands/
The Dutch Healthcare Authority, Rijksoverheid. (2019). Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/893977/advertising-costs-per-customer-of-health-insurers-in-the-netherlands/
The Dutch Healthcare Authority, and Rijksoverheid. "Total Advertising Costs per Customer of Health Insurance Companies in The Netherlands from 2014 to 2018 (in Euros)." Statista, Statista Inc., 9 Sep 2019, https://www.statista.com/statistics/893977/advertising-costs-per-customer-of-health-insurers-in-the-netherlands/
The Dutch Healthcare Authority & Rijksoverheid, Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros) Statista, https://www.statista.com/statistics/893977/advertising-costs-per-customer-of-health-insurers-in-the-netherlands/ (last visited November 23, 2024)
Total advertising costs per customer of health insurance companies in the Netherlands from 2014 to 2018 (in euros) [Graph], The Dutch Healthcare Authority, & Rijksoverheid, September 9, 2019. [Online]. Available: https://www.statista.com/statistics/893977/advertising-costs-per-customer-of-health-insurers-in-the-netherlands/
